How I help technical products find their market.

Independent · Developer Experience

Built the design system behind MeetCard with Figma, React, and Storybook, connecting design decisions to reusable components, documented states, testing, and implementation.

Independent · Zero-to-One GTM

Building MeetCard from concept to working product, connecting product strategy, UX, design systems, development, positioning, pricing, and go-to-market into one end-to-end product experience.

Enumerate · AI Product Launch

Helped reposition five separate AI capabilities into one clearer product story around agentic work, giving customers a simpler way to understand how AI could move from assistance to completed work.

Storyblok · Company-level Positioning

Led a company-wide repositioning to break Storyblok out of a crowded headless CMS market, sharpening the category story, differentiation, and messaging across developers, marketers, and enterprise buyers.

BigCommerce · Developer GTM

Led GTM for a developer initiative that reduced the complexity of headless storefront builds, shaping the positioning, launch strategy, partner adoption, and developer story around a composable reference storefront.

BigCommerce · Developer Education

Completed a stalled GraphQL Storefront API release with Cart & Checkout, then helped evolve the story from standalone API capability toward a clearer path to building headless storefronts with Catalyst.