How I help technical products find their market.

BigCommerce · Developer GTM

Turned BigCommerce's composable commerce strategy into an open-source storefront developers could evaluate, adopt, and build with.

Independent · Developer Experience

Built a working design system in Storybook to explore component architecture, documentation, testing, and the workflows behind modern frontend development.

Storyblok · Audience Positioning

Built a messaging architecture that positioned the same headless CMS for developers, marketers, and enterprise buyers without fragmenting the product story.

BigCommerce · Developer Education

Turned a technical API into a guided developer journey, moving from product value to implementation through a video solution series.

Enumerate · AI Product Launch

Positioned embedded AI around the work it completes, bringing five capabilities together under one clear product story.

Independent · Zero-to-One GTM

Built the positioning, messaging, pricing, product narrative, and go-to-market foundation for a professional networking product from the ground up.