I help technical products find their market.

I've spent my career helping companies turn complicated products into clear reasons to care.

That work usually starts well before launch. I partner with product managers, engineers, designers, sales teams, and customers to understand where a product fits, who it matters to, and what needs to be true for people to adopt it.

My sweet spot is technical products. At BigCommerce, I worked on developer-facing products including GraphQL APIs, App Extensions, and Catalyst, an open-source storefront framework. At Storyblok, I led a company-wide positioning initiative to sharpen how the headless CMS differentiated in a crowded market, then translated that positioning into messaging for developer, marketer, and enterprise audiences. More recently, I’ve worked on bringing AI capabilities to market inside an established SaaS platform.